Have you heard about the “Drip Method” of Marketing? The Drip Method is a direct marketing strategy that involves sending a series of pre-written messages to a target audience over time. The goal is to keep a product or service top of mind through repeated exposure. Last week Brent Ford and Shane Thacker of Farm Credit talked to the Lawrence County CEO class about what makes Farm Credit so important to the agriculture community. Farm Credit works with the agriculture population to provide financial advise needed to take their operations to the next level. The class was very interested in hearing about the “Drip Method” marketing approach and learning more about what is important when preparing their elevator speech. We appreciate Brent and Shane spending time with the Lawrence County CEO class.